Bag Blog

Statewide Plastic Bag Recycling Campaign Launches During Earth Day at the Capitol

A Bag’s Life urges Floridians to improve recycling habits, drives them to 1,600 bag drop off locations.


Who
Florida Department of Environmental Protection, Florida Recycling Partnership, Florida Retail Federation, the Progressive Bag Affiliates of the American Chemistry Council

What
Earth Day 2010 at the Capitol kickoff with DEP Secretary Michael Sole

When
Thursday, April 22 from 10:30 am to 11 am

Where
Capitol Courtyard, Tallahassee

Why
A public and private partnership has joined together to encourage Floridians to recycle, reuse and reduce their plastic bags.

Called A Bag’s Life, the campaign is being touted as the first of its kind nationally because of its voluntary statewide reach and innovative approach to encourage more people to recycle plastic bags. It includes an educational and interactive website www.abagslife.com and a mobile application with more than 1,600 locations where people can recycle their plastic bags at the state’s largest retailers, including grocery and home improvement stores.

Quirky but direct messaging like “Don’t Treat Me Like Trash” and “Gimme a Second Chance” coming from an iconic plastic bag aim to place responsibility on people to reduce, recycle and reuse their bags. A Video Contest and Caught in the Act of recycling statewide events also will be announced.

PHOTO OPP: Nearly 1,000 school children have been invited to take part in a plastic bag-recycling contest between students and adults. Each has been asked to bring 22 bags (for April 22) and stuff them into a pirate ship made of recycled plastic “lumber.” Other Earth Day events will also take place.