Bag Blog

A Bag's Life Is What You Make It

Renewable News, Spring 2010

Have a little empathy for the plastic bag.

All the bag wants is a second chance to be recycled back to where it came from or reused around the home; not tossed senselessly into the trash.

That’s the gist of the “A Bag’s Life” campaign — to rally Floridians into taking the extra time to genuinely think about the plastic bag, aside from the usual one-use tote home from the store.

Launched on April 22 during the Earth Day 2010 celebration at the state capitol, “A Bags Life” hit the ground running with an interactive website (www.abagslife.com) and video contest. Florida residents are encouraged to upload two-minute fun and/or educational videos telling the story of a bag’s life, and the top viewed clips will be judged on creativity, with final prizes awarded in the fall.

The video contest will be followed by “Caught in the Act” recycling events in various cities, where social media, including Facebook and Twitter, will fire up support and offer clues where people can drop off their bags in return for prizes.

Consumers who want to recycle their bags can go to www.abagslife.com and type in their zip code for locations and Google map directions. A blog will speak to community recycling events and other relevant news.

The Florida Retail Federation, Florida Recycling Partnership, and American Chemistry Council are leading the campaign in partnership with the Florida Department of Environmental Protection.

“A Bags Life” campaign is actively seeking partners to ensure its important environmental messages reach as many Floridians as possible. Retailers that have already signed on with drop off locations include Walmart and Sweetbay Supermarkets. Partners can contribute to the campaign in different ways, from holding in-store events and giveaways to other opportunities. Please contact info@abagslife.com for more information.